Sunday, 19 February 2012

Identify Portfolio, Program, Project and Subprojects

Identify Portfolio, Program, Project and Subprojects?
ABC Company is Car Manufacturing Company having multiple models each differs in their features and are marketed to people with various needs. An economy serves a different purpose and clientele than a luxury model.

ABC Car Company represents a portfolio that has strategic business objectives, facilitating effective management.  Executive management has to execute a collection of different programs and projects to meet customer needs. E.g. Economy and Luxury model cars are different programs executing in the portfolio.

The portfolio offers two different programs for different classes of audience:
  • Economy model cars
  • Luxury model cars
To serve different purpose and clientele, each program is managing different projects to meets its target clientele needs.

Each program, i.e. Economy and Luxury model car, has different projects to actually develop the different car models. Economy program has different collection of projects to develop cars with different models for economic class, and Luxury program manages the collection of projects to develop different models of cars for luxurious purpose. Some projects could be listed as:
Economic Models:
  •  Audi A2
  • AMC Concord
  • Chevrolet Aveo
  • Chevrolet Cruze
  • Honda City
  • Honda Civic
  • Toyota Corolla.
Luxury Models:
  • Alfa Romeo
  • Aston Martin
  • Lexus
  • BMW
  • Bentley
  • Mercedes-Benz
  • CXT, Peugeot
  • Corvette
  • Porsche
  • Ferrari
  • Rolls Royce
  • Gibbs
  • Hummer.

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